One great thing about PLR products is you own them. Each PLR site has it’s own rules, but all are based around you being able to rewrite the content.
You can easily edit the content to fit your keywords. Rip and tear apart the PLR to create even more content. There are many times that I take an article and turn it into 3, 5 or more quick posts. The ideas in the PLR get my writing creativity going quicker and the words tend to flow.
By adding a few personal touches to each piece of PLR, you turn it into a more original piece of content. That content can take you minutes to create instead of hours.
Great information! I’ve been looking for something like this for a while now. Thanks!
Let me know if you ever need help editing your PLR. I have many contacts and I also do editing myself.
Hello! Good post and great info. I’m also employing PLR in my business and it can be a good shortcut. Still a lot of marketers, particularly the ones who sell it are inclined to exaggerate the usefulness.
But of course it’s not anything more (or less) than a shortcut – and that’s enough if you ask me – research is already done as are the common themes. Just insert a little of you into the content and you’re ready to go. Keeping that in mind and you should be OK. 
Well seeing as I’ve been using PLR on many sites and blogs for over 4 years, I’m not sure the usefullness can be exagerated. lol It can be totally rewritten, fixed up here and there, combined with other articles and products to make an information product, audio or video. Skies the limit.
If you don’t have a circle of freelancers to ask then you can hire top quality writers at elance.com. Do you have a topic you are looking for? I have some PLR to add to the site and am always interested in what topics will be popular for new article packs, ebooks or reports.